Mindclip Behaviour

Mindclip Behaviour tool facilitates team cohesion for remote teams and enables overall employee motivation and development. Remote working, in particular, makes it difficult to get to know your colleagues and the tool facilitates communication. The tool allows individuals further to develop themselves, and they see the impact of their behaviour on other people’s attitudes toward themselves. In the future, the role of technology will grow, the corona epidemic and the resulting physical isolation have allowed us to focus on the essentials. We have learned to appreciate social behaviour and use online tools. Successful communication online is key to developing ourselves and our teams.


Our Team
Maria Pennanen
CEO and Founder



"Do it, there is no try"

Maria is a serial entrepreneur, angel investor and a social media influencer. She worked 17 years in international senior leadership roles in b2b sales & marketing in Europe and Asia. She has great track record in improving profitability and sales for large multinational corporations and SMEs. Maria saw the benefit of clinical psychology to team efficiency and has since 2010 provided executive coaching and workshops on topics such as the diversity of teams to understand how behaviour impacts your communication skills and performance. Maria is passionate about startups and innovation and has invested in several startups from Finland and Germany. She is the co-founder of Accelerator Frankfurt. She believes that understanding the human behaviour and its impact on team performance is key for diverse and outperforming businesses.



Master of Science in Process Engineering from Åbo Akademi University in Finland.


MBA in International Management from Purdue University in USA and ESCP in France. 


Executive Master in CCC (Organisational Psychology) from INSEAD

in France & Singapore.

Ram Shoham
Head of Business Development 



"Hard work will put you where good luck can find you"

Ram is an entrepreneur with 10 years of experience building startups. He has been involved in Fintech, Cybersecurity and blockchain startup helping them secure investments and build their businesses internationally. A tri-lingual senior leader with broad international experience in finance, sales and general management from Europe and Asia. He possess a corporate and entrepreneurial spirit and is a strategic thinker with strong presentation, communication and interpersonal skills. Ram is also the founder of Accelerator Frankfurt,  a startup program that has since 2015 helped 37 startups enter the German b2b market.  




Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services from De Haagse Hogeschool / The Hague University of Applied Sciences


BA in International Business from De Haagse Hogeschool / The Hague University of Applied Sciences



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© 2020 by Mindclip Behaviour Oy

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